Award-winning journalist William Lobdell provides media training and strategies for corporate executives, corporate communications staff and public relations firms. Lobdell has worked both as a corporate executive (president of OC Metro for seven years) and as a reporter/editor for the Los Angeles Times and its sister papers for 18 years. He knows both sides of the game. You can read his complete biography here.
Using his 25 years experience in the media, Lobdell will show you how to develop a realistic and effective media strategy to help achieve your company’s goals, how to stay ahead of a breaking and/or controversial story, how to create genuine relationships with journalists, how to effectively use off-the-record comments to shape the story in your favor, how to handle a 9 p.m. call from the New York Times (”No Comment” isn’t the answer), how to navigate the tricky world of New Media, and how to conduct media interviews with print, radio, television and New Media journalists.
For more information, call 949.887.2541 or e-mail williamlobdell@yahoo.com. Excellent references available upon request.
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